marketingIn today’s world old technology rapidly fade away and are replaced by new ones. The same is happening with advertising. Old technologies and advertising methods gradually disappear and are changed by newer and better adapted to modern conditions ideas. Viral advertising is such a new-age method, which uses fresh options of modern world and helps to promote products regardless whether it is a big company or small family firm.

Viral marketing is the general term for different advertising techniques that are characterized by spreading in progression which is close to geometric progression, where the main distributor of information are the recipients of information by creating content that can attract new recipients of information with the help of bright, creative, extraordinary idea or using natural or confidential message. The viral advertising got modern features with the advent of Internet, when it got unique instruments for its spread such as youtube, facebook, twitter, vkontakte. Viral advertising mainly takes the form of video, photos, websites or games in which is hidden hint to the advertising subject, and if this advertising Continue reading…