This is a continuation of an article about viral marketing. The first part of post you can find here PART 1.

Today there are many examples of successful and not so campaigns attempt to use modern information technology. We can consider successful examples of viral project implementation for better process understanding and following rules formulation for promoting such marketing campaign.

One of the most successful campaigns which were held recently is the advertisement of Old Spice Company, which advertised shampoo for men. This campaign was promoted basically with the help of video clip on TV and Internet. In promotional videos presented by company were o lot of fun, incredible transformation, but the basic idea was to show that scent of shower gel and deodorant Old Spice can transform beloved man into true embodiment of woman dreams. Also, the campaign created accounts in popular social networks, where they gave in the form of video answers to the fan. As a result, this advert has brought the brand not only the first position among sales, but also Cannes Grand Prix in advertising.

Another interesting example, different from the previous one, is the story about web site million dollar homepage, which helped its creator without significant efforts to earn over one million dollars. This site was created by Alex Tew in Continue reading…