Viral marketing and methods of its success (part 1)

marketingIn today’s world old technology rapidly fade away and are replaced by new ones. The same is happening with advertising. Old technologies and advertising methods gradually disappear and are changed by newer and better adapted to modern conditions ideas. Viral advertising is such a new-age method, which uses fresh options of modern world and helps to promote products regardless whether it is a big company or small family firm.

Viral marketing is the general term for different advertising techniques that are characterized by spreading in progression which is close to geometric progression, where the main distributor of information are the recipients of information by creating content that can attract new recipients of information with the help of bright, creative, extraordinary idea or using natural or confidential message. The viral advertising got modern features with the advent of Internet, when it got unique instruments for its spread such as youtube, facebook, twitter, vkontakte. Viral advertising mainly takes the form of video, photos, websites or games in which is hidden hint to the advertising subject, and if this advertising in some way attracts a person’s attention, he or she can share it with friends using social networks, forums and blogs or tell about it during the conversation. And these friends in tern will share the news with other and therefore the information can spread by Internet in geometric progression.

Nowadays, this type of advertising is quite effective, because viral advertising in case of success allows at small cost to engage a large number of people. It is also better adapted to the new realities than conventional advertising methods. Its adaptation can be traced against a background of such phenomenon as banner blindness. According to this term ad blindness is defined as prevalent inclination among users never to look at any objects similar to advertising. It concerns both online environment and real life including various posters, billboards, television advertisement and conventional texts.